There Is No Charge For Awesomeness

The best film line of the month has to be "There is no charge for awesomeness" from Kung Fu Panda. It had the audience laughing immediately, but it also struck a sales chord. One of the issues faced by sales people is that many feel they are constantly challenged on price. Customers may compare like with like on product quality, but won't always give due consideration to the service they receive.


Many excellent companies win almost all their business through referral and repeat custom because people who have dealt with them recognise the 'awesomeness' of their service offer, yet struggle to win new business with customers who don't know of them because they find it hard to articulate what customers get for their money.


Selling the full value of the service as well as the core product ensures that customers feel happy and confident that they've made a good choice, and that they will not later regret their decision when there's no-one to talk to about concerns, the invoicing system doesn't work well, and non-standard requests need non-standard responses.

Writing proposals that really capture the essence of your awesomeness provides you with a key sales difference.