Dead Salmon

I've never given much thought to paint names, they're mildly absurd, but when faced between 'pebble' and 'stone' as colours for my wall I'll focus on the swatch, not the name. I'm not sure how I'd feel about telling a guest that the room they were staying in was newly decorated in 'Dead Salmon', but I'd probably just omit the 'Dead' bit. I guess painting your kitchen in arsenic makes a statement, of sorts. Some names do get very silly, and this chap seems to have taken it to heart, getting angry about their absurdity to comic effect.

It's funny, and over a quarter of a million people have watched the rant. I'm sure that's not what Farrow and Ball had in mind when they dreamt up their creative paint names, but ask a teen in the UK about Farrow and Ball and they may well show a remarkable knowledge of high-end interior paint names. Farrow and Ball catalogues are in big demand.

Whilst it may not have been a deliberate marketing campaign, it's certainly raised brand awareness. It's difficult to judge whether that's positive brand reinforcement, but getting those catalogues into the hands of paint buying parents can't be a bad thing. Creativity can sometimes pay off in ways that had never been intended, but it's worth thinking through as many potential 'unintended consequences' before committing to a course of action.